Client Reporting
You will never have to ask how it's going
Every listing I take gets its own reporting page. Outreach and activity for the period, how the surrounding market is pricing and absorbing comparable space, what buyers and agents actually said, and live links to every platform the property is on.
Why it exists
Most sellers find out how their listing is doing by calling and asking
That conversation tends to produce adjectives. Interest is good. Things are picking up. It is hard to act on, and impossible to file.
So I report the same way I would want to be reported to: counts, dates, comparables, verbatim feedback, and the platform dashboards behind them, updated on a set cadence rather than when someone remembers to ask.
It matters most when the seller is answering to somebody else. A trustee shows it to beneficiaries. A CFO shows it to a board. A partnership shows it to the partners who were not on the call.
• Activity counts for the period
• Days on market and current pricing
• Offer status, stated plainly
• Active and closed comparables
• Verbatim buyer and agent feedback
• Marketing collateral in use
• Every platform the listing is live on
• Direct links to platform dashboards
Sample
What a client sees
Illustrative. Not a client's data.
Offered for sale or lease. Listed 62 days. Asking $4,150,000 for sale or $1.35/SF/month NNN.
No offers outstanding right now. Two received to date, one for lease and one for sale, both summarized in the offer log with the terms and why we responded the way we did.
No offers outstanding right now. Two received to date, one for lease and one for sale. Both are summarized in the offer log with the terms and why we responded the way we did.
| Comparable | Size | Status | Terms |
|---|---|---|---|
| Warehouse, same submarket | 5,900 SF | Leased, Apr 2026 | $1.72/SF IG |
| Warehouse, adjacent city | 8,400 SF | Active, 96 days | $1.55/SF IG |
| Industrial, same submarket | 19,500 SF | Sold, May 2026 | $2,340,000 ($120/SF) |
| Distribution, adjacent city | 26,000 SF | Sold, Feb 2026 | $3,510,000 ($135/SF) |
Comps refreshed from CoStar this period. Where a comp sold below our asking basis, the report says why it is or is not a fair read on this building.
A cooperating agent asked whether the yard is fully secured and whether outdoor storage is permitted at this address. Zoning confirmation and the planning contact were sent the same day.
One tour group needs 24-foot clear and passed on that basis. Noted so we are not repricing for a requirement this building was never going to meet.
A prospective buyer asked what improvements have been made since the current owner acquired the property. Forwarded to ownership for an answer.
The live report links straight through to each platform's own activity dashboard, so the numbers above can be checked rather than taken on faith.
Reading it
Why each number is there
Calls measure how well the marketing travels. Tours measure how well the building shows. When calls are high and tours are not, the problem is the pricing or the photos, not the market.
A number in isolation means nothing. Against how long comparable space is sitting, it tells you whether to hold or to move.
Summarized feedback loses the detail that changes decisions. The specific reason a tour passed is usually more useful than the count of tours.
Every figure traces back to a dashboard you can open yourself. Reporting you cannot verify is just a nicer way of asking you to trust me.
Take the first step today
See what reporting on your property would look like.
Contact us today and I'll walk you through a sample report for a property like yours.
Contact Me